i4 Eye Candies

BMW

Social-media clips for BMW Concept i4.
I was involved with the clip „Production Line“ which is a playful imagination of an oddly satisfying assembly of the car. Also the clip „Material Selection“ that depicts fabric, metal and glass samples in form of balls, then magically teasing the form and function of the car.

Freelance work at Aixsponza.

Client: BMW Group 
Head of Design Identity BMW Group:
Fabio Olivotti 
Creative Direction: Uta Bodenstein 
Project Lead: Florian Ströhlein

Aixsponza
CD: Christian Tyroller 
Producer: Julian Fischer 
Artists: Christian Scheck, Matthias Zabiegly 
Fluid Sim: Hannes Gerl, Mars Dolschon, Moritz Krampl 

Music / SFX: Michael Fakesch, designingsounds 

"Production Line"

  • Design
  • Animation

"Material Selection"

  • Set Design
  • Physics Simulation

Red Dot Award

ADC